2018 Overview
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REGISTER
SAVE THE DATE / FOLIO: SHOW 2019 / OCTOBER 30-31, 2019
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October 8
12:45 - 5:00 pm
Registration
1:30 pm - 4:30 pm
Workshop
Social, Search and Beyond: How To Amplify Your Content
Nassau East
Social Media
SEO
Engagement
Content
Marketing
Digital
Workshop
How to Pitch—and Increase Revenue—With Marketing Services
Nassau West
Marketing Services
Revenue
Digital
Workshop
Association Media: The Balance Between Mission and Bottom Line
Gibson
Association Media
Content
Revenue
Leadership
4:30 - 5:30 pm
Early-Bird Happy Hour
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October 9
8:30 - 8:45 am
Welcome from the Folio: Team
8:45 - 9:20 am
General Session
Power Up Your Future: Where Publishers Are Placing Their Bets to Grow
Revenue
Leadership
9:20 - 9:47 am
General Session
KEYNOTE PRESENTATION: BUILDING POWERFUL PARTNERSHIPS WITH AMAZON
Revenue
Digital
9:47 - 9:51 am
General Session
How to Monetize Multiple Channels and Diversify Your Business
Leadership
Revenue
9:52 - 10:20 am
General Session
A Fundamental Truth: Content is Still King
Content
Revenue
Leadership
10:20 - 11:00 am
General Session
A KEYNOTE CONVERSATION WITH MICHAEL KASSAN AND KEN AULETTA
Revenue
Leadership
11:00 - 11:30 am
Refreshment Break
11:30 am - 12:00 pm
Breakout
Doing More With Less: Case Studies in Efficiency
Nassau East/West
Leadership
Content
Revenue
Roundtable
Building a Publishing Dream Team
Rendezvous
Leadership
12:00 - 1:30 pm
Special Event
Folio: Rising Stars Awards Luncheon
1:40 pm - 2:20 pm
Breakout
New Secrets of Using Data to Shape Content Strategy
Content
Data
Digital
Main Stage
Breakout
Creating & Selling Unique Custom Products
Nassau East/West
Revenue
Marketing
2:20 - 2:50 pm
Refreshment Break
2:50 pm - 3:20 pm
Breakout
Building More Meaningful Engagements on Social Platforms
Engagement
Social Media
Content
Main Stage
Breakout
Subscription Stories: Making Paid Content Work—From Exposure to Retention
Nassau East/West
Content
Revenue
3:25 - 3:55 pm
General Session
Lessons from New Business Models in Media
Revenue
Leadership
Digital
3:55 - 4:00 pm
General Session
Native Advertising - Is There Still Room For Growth?
Leadership
Revenue
4:00 - 4:30 pm
General Session
What's the Future of Print?
Print
Revenue
Content
4:30 - 6:30 pm
Special Event
Folio: Community Mixer
6:30 - 8:30 pm
Special Event
Folio: Eddie & Ozzie Awards Gala
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October 10
8:30 - 9:00 am
Networking Breakfast
9:00 - 9:45 am
General Session
KEYNOTE PRESENTATION: CRACKING THE CODE TO CUSTOMER DEVOTION
Leadership
9:45 am - 10:20 am
Breakout
Producing A Powerful Podcast
Main Stage
Content
Revenue
Digital
Breakout
Leveraging Big Data for Marketing Success
Marketing
Data
Digital
Revenue
Nassau East/West
Breakout
Modernizing the Publishing Business: How Technology Impacts Operations
Rendezvous
Leadership
10:20 am - 10:55 am
Breakout
Facebook and Instagram: Get the Most Out of Every Post
Main Stage
Social Media
Content
Digital
Breakout
Power Up Your Digital Revenue With Native Advertising
Digital
Revenue
Content
Rendezvous
10:55 - 11:25 am
Refreshment Break
11:25 am - 11:55 am
Breakout
New and Improved SEO Tactics for Editors and Marketers
Main Stage
Marketing
Audience
Content
Breakout
Critical Steps in Growing an Event
Events
Revenue
Content
Nassau East/West
Breakout
Launching & Nurturing Marketing Automation Campaigns
Marketing
Audience
Digital
Rendezvous
12:00 pm - 12:30 pm
Breakout
Essential Video Strategies for Any Budget
Main Stage
Content
Revenue
Digital
Breakout
Quality, Safety and Transparency: Implementing a Sound Programmatic Selling Strategy
Nassau East/West
Marketing
Digital
Audience
Breakout
Email Marketing Tactics to Engage, Convert and Retain
Rendezvous
Marketing
Engagement
Audience
12:30 - 1:30 pm
General Session
LUNCH - What Advertisers Want—and How Publishers Can Deliver
Revenue
1:35 - 2:15 pm
General Session
The State and Business of Journalism
Content
Revenue
Leadership
2:15 - 2:40 pm
General Session
KEYNOTE - FACEBOOK AND THE POWER OF THE PEOPLE: BUILD COMMUNITY AND MONETIZE SUSTAINABLY
Digital
Content
Revenue
2:40 - 3:10 pm
General Session
Attracting and Nurturing Brand Loyalists
Leadership
Audience
Marketing
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