2017 Agenda
content
This track is your roadmap for successfully creating and innovating with content, and increasing audience engagement and brand credibility, for the next year and beyond.
marketing
Explore the emerging world of customer knowledge, including MarTech, Social Media, ABM, Email Marketing, SEO and more.
events
Everything you need to know about conceiving, launching, producing, monetizing and growing face-to-face businesses. Earn credits towards your CEM Recertification by attending the Event Track!
Sponsored By: Feathr
sales
Selling media is more complex (and more rewarding) than ever before. This track is the deep dive you need to thrive. Sponsored By: MediaRadar
ad ops & production
If you’re responsible for workflow solutions, ad management, sales fulfillment, content marketing, planning and scheduling, this is the track for you. Sponsored By: CNI Corporation
October 9, 2017
content
marketing
events
sales
ad ops & production
11:00 am - 7:00 pm
Registration Open
1:00 pm - 1:20 pm
Welcome to The Folio: Show!
1:30 pm - 2:45 pm
Social Media Content-Distribution Strategies
Content
Email Marketing: Things to Stop Right Now (and Things to Keep Doing, Only Better)
Marketing
Using Content as a Year-Round Strategy to Drive Event Success
Events
Ditch the Pitch: How to Build Quality Client Relationship
Sales
Apps, Replicas and Responsive Design: Which Format of Digital Magazines is Right?
Ad Ops & Production
2:50 pm - 3:50 pm
Practical and Impactful Video Strategies for Content Teams
Content
Not Ranking? SEO Strategies That Really Work
Marketing
Producing Successful B2B Hosted Buyer Events
Events
Restructuring for Digital: Staffing, Sales Techniques, and Technology
Sales
Creating a Fully Integrated Management/Production/Billing Operation
Ad Ops & Production
4:00 pm - 5:00 pm
AR and VR: Perfect Fit for Magazine Media
Content
Maximize Your Small Marketing Operation (and Exceed Your Budgets)
Marketing
Awards and Recognition Programs: Launch 'Em and Grow 'Em
Events
Models to Convert Social Media Traffic into Real Revenue
Sales
Understanding the Programmatic Ecosystem, A-Z
Ad Ops & Production
5:00 pm - 6:45 pm
Folio: 100 Awards Networking Reception
Networking
8:15 pm - 10:30 pm
Folio: Show After Party at the Fishbowl
Networking
October 10, 2017
content
marketing
events
sales
ad ops & production
8:00 am - 5:30 pm
Registration Open
8:30 am - 9:30 am
Keynote Breakfast | State of Siege: Examining the Craft and Business of Journalism, 2017
Keynote
9:30 am - 10:30 am
Juggling Multibrand Content Creation
Content
MarTech Now: Key Technologies to Help You Retain, Grow & Activate Audiences
Marketing
Extraordinary Approaches for Successfully Selling Sponsorships
Events
Clicks that Count: How to Monetize Video
Sales
How Publishers Can Reap The Benefits of Header Bidding
Ad Ops & Production
10:30 am - 11:30 am
Coffee Break
Networking
11:30 am - 12:30 pm
In Pod We Trust: Quick & Easy Podcasting
Content
Digital Editions: Strategies to Acquire Subscribers to Your Digital Content
Marketing
Peer-to-Peer: Event Risks and Rewards
Events
Distributed Content and Captured Value: A Conversation with Julia Beizer and Peter Elkins-Williams
Sales
Peer-to-Peer: The Value of Transparency in an Age of Ad Blocking and Fraud
Ad Ops & Production
12:30 pm - 1:45 pm
Folio: 30 Under 30 Awards Luncheon
Networking
1:50 pm - 2:35 pm
Snapchat & Instagram: How to Master the Fast-Growth World of Image-based Social Media
Content
What To Do With All That Social Data
Marketing
Tech That Drives Engagement and Improves The Experience
Events
Create New Revenue with Native Advertising
Sales
Content Management and Production for a Multimedia World
Ad Ops & Production
2:40 pm - 3:25 pm
Success Strategies of the Top Editors: Peer-to-Peer Conversations
Content
ABM: Building a Data-Driven Customer Journey
Marketing
After the Sale: Exceeding Client Expectations in Content Marketing and Marketing Services
Sales
Accelerating Digital Depth Through Intuitive Tech
Ad Ops & Production
3:25 pm - 4:15 pm
Afternoon Refreshment Break
Networking
4:15 pm - 5:15 pm
We Are the Champions: Case Studies from min Award Winners
Content
Peer-to-Peer: Building The Marketing Team of the Future
Marketing
How Social Communities Enhance the On-Site Experience
Events
Creating Engagement and Monetization through Mobile First Digital Editions
Sales
Must-Have Tech Skills to Execute Killer Content Marketing Campaigns
Ad Ops & Production
5:15 pm - 6:45 pm
Folio: Show Happy Hour
Networking
October 11, 2017
content
marketing
events
sales
ad ops & production
7:30 am - 3:00 pm
Registration Open
8:00 am - 8:30 am
Networking Breakfast
Networking
8:30 am - 9:00 am
Keynote | CRO-CMO Q&A: A Bloomberg Media-Hewlett Packard Enterprise Initiative Adds Pizzazz to a Morning Show
Keynote
9:15 am - 10:15 am
Using Data to Drive Real Engagement, Not Drive-By Clicks
Content
How to Organize a Chaotic Database to Market More Effectively
Marketing
Using Social and Data to Blow Through Your Attendance Goals
Events
Peer-to-Peer: Superstar Strategies for Blowing Out Your Budgets
Sales
Ad-Inventory and Workflow Management
Ad Ops & Production
10:15 am - 11:15 am
Refreshment Break
Networking
11:15 am - 12:15 pm
How to Create New Value From Existing Content Assets
Content
Community Management Strategies on Social Media That Improve ROI
Marketing
How Content Marketing Can Drive Awareness and Excitement for Your Event
Events
Use Data to Create a Marketing-Services Powerhouse
Sales
Top 5 Critical Tech Skillsets in Production and Ad Ops: Does Your Team Have Them?
Ad Ops & Production
12:30 pm - 3:00 pm
Folio: Eddie and Ozzie Awards Luncheon
Networking
3:00 pm - 3:00 pm
