October 8-10, 2018|New York City
Your !
2 Impactful Days
25 Must Attend Sessions
100 Insightful Speakers
1000 Media Pros
30 Solution Partners
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More information on the 2019 Folio: Show is coming soon! Sign up for email alerts to be the first to know when the agenda and speaker roster go-live.
Detailed 2019 Folio: Show information will be announced soon. In the meantime, peruse our 2018 Program.
2019 Speakers
The Folio: Show features 100+ Publishing Industry leaders. Our experts will provide you with two days of break through thinking and practical solutions to help you successfully transform your publishing business. We’re just getting started, check out our recently announced speakers.
Ben Cameron
Broadway Performer & Writer
2018 Agenda
The media world is changing fast. Yet, the publishing community’s core mission hasn’t wavered—creating and leveraging great content to engage audiences.
Our 2018 Program was the most dynamic yet—two days of thought-provoking sessions, unparalleled networking and enlightening keynotes will immerse you in a deep dive of where media is heading.
Session Topics Include
PodcastingSelling Digital Social Media Marketing AutomationVideo Strategy Optimizing for SearchEmerging Tech Data Driven EditorialAmplifying Content Launching EventsNative AdvertisingAccount Based Marketing
Monday, Oct 08
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12:45 pm - 5:00 pm
Registration
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1:30 pm - 4:30 pm
WorkshopAssociation Media: The Balance Between Mission and Bottom Line
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1:30 pm - 4:30 pm
WorkshopHow to Pitch—and Increase Revenue—With Marketing Services
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1:30 pm - 4:30 pm
WorkshopSocial, Search and Beyond: How To Amplify Your Content
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4:30 pm - 5:30 pm
Early-Bird Happy Hour
Tuesday, Oct 09
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8:30 am - 8:45 am
Welcome from the Folio: Team
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8:45 am - 9:20 am
General SessionPower Up Your Future: Where Publishers Are Placing Their Bets to Grow
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9:20 am - 9:47 am
General SessionKEYNOTE PRESENTATION: BUILDING POWERFUL PARTNERSHIPS WITH AMAZON
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9:47 am - 9:51 am
General SessionHow to Monetize Multiple Channels and Diversify Your Business
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9:52 am - 10:20 am
General SessionA Fundamental Truth: Content is Still King
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10:20 am - 11:00 am
General SessionA KEYNOTE CONVERSATION WITH MICHAEL KASSAN AND KEN AULETTA
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11:00 am - 11:30 am
Refreshment Break
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11:30 am - 12:00 pm
BreakoutDoing More With Less: Case Studies in Efficiency
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11:30 am - 12:00 pm
RoundtableBuilding a Publishing Dream Team
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12:00 pm - 1:30 pm
Special EventFolio: Rising Stars Awards Luncheon
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1:40 pm - 2:20 pm
BreakoutCreating & Selling Unique Custom Products
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1:40 pm - 2:20 pm
BreakoutNew Secrets of Using Data to Shape Content Strategy
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2:20 pm - 2:50 pm
Refreshment Break
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2:50 pm - 3:20 pm
BreakoutSubscription Stories: Making Paid Content Work—From Exposure to Retention
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2:50 pm - 3:20 pm
BreakoutBuilding More Meaningful Engagements on Social Platforms
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3:25 pm - 3:55 pm
General SessionLessons from New Business Models in Media
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3:55 pm - 4:00 pm
General SessionNative Advertising - Is There Still Room For Growth?
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4:00 pm - 4:30 pm
General SessionWhat's the Future of Print?
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4:30 pm - 6:30 pm
Special EventFolio: Community Mixer
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6:30 pm - 8:30 pm
Special EventFolio: Eddie & Ozzie Awards Gala
Wednesday, Oct 10
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8:30 am - 9:00 am
Networking Breakfast
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9:00 am - 9:45 am
General SessionKEYNOTE PRESENTATION: CRACKING THE CODE TO CUSTOMER DEVOTION
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9:45 am - 10:20 am
BreakoutLeveraging Big Data for Marketing Success
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9:45 am - 10:20 am
BreakoutModernizing the Publishing Business: How Technology Impacts Operations
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9:45 am - 10:20 am
BreakoutProducing A Powerful Podcast
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10:20 am - 10:55 am
BreakoutFacebook and Instagram: Get the Most Out of Every Post
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10:20 am - 10:55 am
BreakoutPower Up Your Digital Revenue With Native Advertising
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10:55 am - 11:25 am
Refreshment Break
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11:25 am - 11:55 am
BreakoutNew and Improved SEO Tactics for Editors and Marketers
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11:25 am - 11:55 am
BreakoutCritical Steps in Growing an Event
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11:25 am - 11:55 am
BreakoutLaunching & Nurturing Marketing Automation Campaigns
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12:00 pm - 12:30 pm
BreakoutEssential Video Strategies for Any Budget
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12:00 pm - 12:30 pm
BreakoutEmail Marketing Tactics to Engage, Convert and Retain
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12:00 pm - 12:30 pm
BreakoutQuality, Safety and Transparency: Implementing a Sound Programmatic Selling Strategy
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12:30 pm - 1:30 pm
General SessionLUNCH - What Advertisers Want—and How Publishers Can Deliver
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1:35 pm - 2:15 pm
General SessionThe State and Business of Journalism
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2:15 pm - 2:40 pm
General SessionKEYNOTE - FACEBOOK AND THE POWER OF THE PEOPLE: BUILD COMMUNITY AND MONETIZE SUSTAINABLY
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2:40 pm - 3:10 pm
General SessionAttracting and Nurturing Brand Loyalists
Community
Who Attends
Publisher
President & CEO
Editor in Chief
CTO
CRO
Marketing Director
Sales Director
Executive Digital Director
Audience Engagement Manager
Social Media Manager
VP Business Development
You!
Stellar Speakers and Sessions are only part of what makes The Folio: Show such a valuable experience. Join the community of your industry peers, partners and experts who attend each year to share ideas and make new connections.
2018 Sponsors
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Bronze
Media Partner
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